digital marketing

  What is e-commerce advertising? To raise brand recognition and advertise e-commerce goods, sponsored messages are sent through many publications called e-commerce advertising. E-commerce advertising, which is the overall activity of promoting an online business to raise brand awareness, create leads, and improve sales, includes e-commerce advertising. E-commerce marketing includes digital techniques like Search Engine Optimization (SEO), which concentrates on generating organic visitors. When delivering advertisements to publications, you pay for impressions and clicks with e-commerce advertising. So, for instance, when your eCommerce advertising shows on YouTube videos, you will pay Google for the impressions or views they receive. Meanwhile, pay-per-click models are used by social media sites like Facebook and Instagram. The publisher will charge you for each click your social media advertising receives. Different types of e-commerce advertising. The different types of e-commer...

The Most Important Social Media Metric. Social media metrics help you to understand how well your social media strategies are working. The most important social media metrics you need to focus in your campaigns to reach difficult audiences is whether they're actually engaged, who their audience is at the moment, and if their traffic and demographics are correct for what you’re looking for Social media metrics that matter in 2023:- 1. Brand mentions :  Overall number of mentions of your brand  online per a specific period. 2. Follower growth:   Audience growth rate measures how many  new followers  your brand gets on social media within a certain amount of time. 3. Reach:-  Reach is simply the number of people who see your content. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video. 4. Impressions:- Impressions indicates the number of  times  people saw your content. It can be higher than ...