Top 13 Topics On Social Media Metrics In 2023.

The Most Important Social Media Metric.

Social media metrics help you to understand how well your social media strategies are working. The most important social media metrics you need to focus in your campaigns to reach difficult audiences is whether they're actually engaged, who their audience is at the moment, and if their traffic and demographics are correct for what you’re looking for

Social media metrics that matter in 2023:-

1. Brand mentions: Overall number of mentions of your brand online per a specific period.

2. Follower growth: Audience growth rate measures how many new followers your brand gets on social media within a certain amount of time.

3. Reach:- Reach is simply the number of people who see your content. It’s a good idea to monitor your average reach, as well as the reach of each individual post, story, or video.

4. Impressions:-Impressions indicates the number of times people saw your content. It can be higher than reach because the same person might look at your content more than once.

5. Engagement Rate:- Engagement Rate measures the number of engagements (reactions, comments and shares) your content gets as a percentage of your audience.

6. Conversion rate:- It represents the total number of users who take a desired action after clicking on a link in your post. The conversion actions can be defined as the ultimate action you’d like users to take on your site: downloads, registrations, subscriptions, installations, etc.

7. CTR or (Click-Through Rate):- CTR takes the number of clicks a post gets and divides it by the number of impressions. A low CTR means you have a high number of impressions and a low number of clicks – and that your content isn’t resonating with the audience.

8. CPC or (Cost per Conversion):-Cost-per-click, or CPC, is the amount you pay per individual click on a social ad. higher lifetime value of a customer combined with a high conversion rate means you can afford to spend more per click to get visitors to your website in the first place. You don’t need to calculate CPC: You can find it in the analytics for the social network where you’re running your ad.

9. CPM or (Cost per Thousand Impressions):- Cost per thousand impressions, or CPM, is exactly what it sounds like. It’s the cost you pay for every thousand impressions of your social media ad. CPM is all about views, not actions.

10. Bounce rate:- This social media metric measures the percentage of users who clicked on a link in your social media post, but quickly left the page without taking any action.

11. Customer care metrics:- These social media metrics cover the most crucial stage of the customer journey. They measure how your active users feel and think about your brand.

12. Customer reviews/testimonials:- These include any positive or negative reviews, comments, assessments, or endorsements your brand received over a specific period. This is a really important social media metric to track. If your customers are happy with your product, chances are they will share their positive experiences with others.

13. Customer response rate:- Social media is one of nowadays' customers' preferred channels of communication with a brand. While sometimes the number of comments and messages received may get overwhelming, it's important to answer every last one of them -  or at least to as many as you can.

Final thoughts

 So, there you have it: social media metrics that matter. 

As you’ve probably noticed from a quick scroll through this article, there are dozens of social media brand metrics that are available to you to track. I’ve compiled this list that includes the essential ones that matter to most brands.

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